Excellent article on Fund-Raising.

This isn't exactly at the library, but I wanted to highlight a recent article published by the New York Times.

It is called "What Makes People Give?" and it discusses matching grants and ways to raise money. I found it fascinating and I wanted to pass it along.

Here is a brief quote from the article.

The existence of a matching gift did very much matter. In their experiment, 2.2 percent of people who received the match offer made a donation, compared with only 1.8 percent of the control group. That may not seem like a big difference, but it is — more than a 20 percent gap between the two response rates, which is certainly large enough to justify making the effort to solicit a hefty matching gift.

Find out why people give and then come to the library for some of our books on fund-raising!